Assuming the market analysis demonstrates that there is a sales potential. For example service provided or / and product features are in demand and prices meet expectations, reasonable sales projections will then have to be calculated. This process is most difficult since anybody can “throw” numbers on a piece of paper BUT those numbers will only be credible if they make sense to bankers, financial analysts and top management. PAN Consulting has developed several reliable - down-to-earth, methods to evalate startup sales. See example below:
Once sales forecasts are credible and verified in the field with several potential customers, P & L projections can be derived with a sensitivity analysis taking into account local employee and structural costs. This will drive to expected treasury needs and balance sheet calculations.
Financial Projections
PAN Consulting
Sales Projections
Profit & Loss Projections
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